Case Studies
client: VivaPrime
www.VivaPrime.netPress Release | Media Brochure | Herbal Ingredient Facts | Custom 3D Press Kit
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goal: Launch VivaPrime in the USA on March 2010 during Natural Products Expo West, Anaheim, CA with focus on communicating with trade specific media, securing a highly regarded spokesperson in the industry, building a brand through social media channels and involve the blogosphere – subsequently, consumer media engagement once product is on shelf.
VivaPrime launched as a gold sponsor during the largest natural products industry tradeshow in the USA – Natural Products Expo West, Anaheim, CA
[live link - www.expowest.com]
As part of our creative and 'no-box' thinking, Cirque du Soleil-inspired butterfly costumes were created as a sophisticated 'street-theater' approach to connect with the highly savvy expo west buyers and attendees.
The Butterfly is the VivaPrime logo: Butterflies symbolize VivaPrime's gentle, yet potent, holistic nutritional solutions, which empower people to freedom in living a healthful, vibrant & joyful life.
Press (sampling):
Coming Soon.
