pr (that works)
Refresh specializes in both the art and science of establishing and promoting a positive relationship between your brand and the public.
Simply stated, public opinion of your brand or product can make or break the success of your company. Refresh Agency’s primary responsibility is to act as our clients’ communication and visual link to the media and the public. We work closely with you to gain an in-depth understanding of your business objectives along with your brand’s personality to help articulate compelling key messages and benefits in order to create an irresistible brand story.
Our highly effective media outreach is achievable based on a powerful “rolodex” which enables us to achieve placements that other agencies can only envy. Accordingly, we work closely with media representatives and tap into their need to stay on the pulse of quickly moving markets by offering them timely and relevant news with your brand message intertwined. At the end of the day, even writers and editors want something juicy and interesting to sink their teeth into. And we get them salivating. Whether it’s national or local publications, newspaper, TV, radio and all forms of electronic media, Refresh identifies and converts your story into editorial coverage.
A word on blogging. Ok, how about a few words? Many PR Agencies claim to have social media practices. We believe this is just the beginning. At Refresh we know the blogoshere is not only one of the most immediate forms of media, but potentially one of the most powerful and persuasive of all of them. And to a generation that has grown up on all things digital, it is absolutely imperative to address the way they (we) consume media now. Blogger outreach? Already a dated term. Try personal blogger relationships. That’s how we get it done.
Our cost-effective, results-driven services include:
- Strategic and tactic PR campaign development
- Strategic product communication
- Key messaging
- Branding
- Corporate image
- Press and corporate communications
- Creative press kits
- Research
- Media relations
- Product launch
- Product placement (media, movies, celebrity out-reach)
- Events and product promotions
- Competitor and market watch analysis
- Media Training
- Community relations
- International communication and market strategies