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Case Studies


client: NextFoods
NextFoods Fact Sheet | GoodBelly Fact Sheet | Steve Demos Bio | Todd Beckman Bio | GoodBelly Boulder Press Release

goal: Launch NextFoods’ initial product offering, GoodBelly. A probiotic fruit shooter. (White Wave and Silk SoyMilk founder, Steve Demos’ new business venture). Refresh Agency created the overall ‘belly celebration’ campaign, which was applied in both the PR, advertising and marketing launch of the product. Initial beta test site in headquarter Boulder, CO – subsequent national roll out.

Press (sampling):

Running Times Magazine :: June 2008
Ease Your Woes: How probiotics can help ease intestinal, respiratory ills

Odessey Magazine :: May/June 2008
The Food Feign

Colorado Biz Magazine :: May 2008
Cool Stuff: Goodbelly

New Nutrition Business :: Apr 2008
NextFoods Unveils ‘Daily Active Nutrition’

Wall Street Journal :: March 2008
Steve Demos’ Second Act: Probiotic Products

Daily Camera :: March 2008
Demos Takes on the Big Boys at Natural Products Expo West

Fortune :: Nov 2007
The Soy Milk Man's Second Act

IAMELEPHANT :: Winter 2008
Interview with Steve Demos on NextFoods and GoodBelly

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