(powerful) merchandising
Conventional merchandising is for the birds. Consumers have seen it all. Or so they think. That’s where we come in.
Retail landscapes are crowded and confusing and it takes a skillful and creative approach to make your brand stand out. Sure bright orange is a great way to “pop,” but is that really how you intend on imparting your story and driving sell-thru? At Refresh, we inspire your audience with a sophisticated merchandising strategy, intriguing design, fashion-forward style and an intuitive market sensibility. Refresh Agency’s services range from merchandising programs for larger format retail categories through to creating continuity and impact in fragmented independent retailers. Further, we are experts at optimizing e-commerce, UX and assortment strategies, guiding you through this landscape and driving linkages to brick and mortar and visa-versa.
Our high-impact merchandising capabilities include:
- Market watch (natural products, innovation, fashion)
- Buying techniques to optimize market share
- Short- and long-term buying strategy goals
- Seasonal merchandise cohesion
- Merchandise presentation
- Sell-thru optimization
- Cost cutting/returns processing
- Merchandising inspirations (any outgoing visuals ex. sell sheets, retail
- Displays - windows, brochures, marketing outreach, styling, e-shop etc)
- Brick and e-shop product display and communication strategies
- Brick and e-shop sales optimization
- Competitor research
- Fashion watch and trends (extensively in Europe and the US)
- Fashion magazine product selections and location ideas
- Visual product representation incl. photo shoots
- Instructional fitness, yoga videos