(hot) marketing
Refresh turns up the heat in everything we do. Consumer attention is fleeting at best and there is nothing worse than a cool reception.
Refresh believes that great marketing is about creating a truly compelling proposition and set of benefits for the end consumer that delivers undeniable value through products or services. It’s that simple. Or that complex. We prefer the former… that the message must be concise, instantly understandable and emotionally meaningful. Period.
To get there, Refresh Agency builds and grows your brand by helping you to create a “flight plan” with quantified objectives. From there we leverage a multitude of proven tools and techniques that go beyond traditional approaches and create both awareness as well as sales. In today’s cluttered landscape, unless you plan on spending as much as a presidential campaign budget, we believe that only unique and highly creative approaches can work. But clever for clever’s sake only gets you so far. We ensure your message is clear and that you are adding value to the consumer’s life.
Once we have a solid strategy, we then help create engaging (and even entertaining) programs, whether it’s for awareness, trial or a drive to retail. We leverage a variety of approaches ranging from grass roots buzz generation to highly theatrical and high-impact publicity stunts. We don’t think outside the box. We toast the box. And we certainly don’t think about above or below the line, rather we dispense with that notion immediately so that we can help you think about your business in a 360-degree fashion. Because your consumer doesn’t really pay attention to what your “marketing mix” is, rather they either have an emotional response or they don’t. And it’s our job to make sure they do. If a conventional approach is what you want, we can make recommendations on other agencies. If you want awareness, sales and long-term success, we’re here for you.
Our non-traditional and measurable services include:
- Buzz marketing
- Theatrical marketing
- Grassroots marketing
- Market/product positioning and naming
- Long and short term marketing plans
- Brand strategy and development
- Brochures and Sales kit Creation and production
- Corporate social responsibility
- Media planning and buying
- Advertising strategies/placement
- Visual and communication direction in advertising campaigns
- Ad campaigns from creative to implementation and placement
- Sponsorship programs
- Event development and management
- Key-influencer programs
- Trade show positioning (international)