RefreshAgency

goal: Launch Embodi in the natural channel nationally in USA. Strategic positioning, competitor research, scientific evidence and highly regarded spokespeople, organic ingredients and an environmental progressiveness were applied in a strategic and creative mix to communicate Embodi’s message to the consumers, sales partners and the media. Embodi launched nationally in Whole Foods Market in June 2008. The first two months of media relations have generated more than 85 million media impressions

Press (sampling):

Clean Eating Magazine :: Jan 09
Your Foodie File

Ode Magazine :: Jan 09
Embodi: The benefits of red wine without the alcohol

Health-Wise Magazine :: Dec 08
Toast Your Good Health

Beverage Spectrum Magazine :: Dec 08
Can Super Premium Juices Keep Growing

Delish – MSN :: Nov 08
Unmasking Superfoods: Embodi

Natural Health Magazine :: Oct 08
Heart-Healthy & BPA free juices

Iconoculture :: Oct 08 Red Wine Benefits sans Hangover, courtesy of Embodi

Natural Solutions Magazine :: Sep 2008
Healing Foods: Move Over OJ!

Nutraceuticals World Magazine :: Sep 2008
Nutraceuticals Coast in the Beverage Market

Eating Fabulous :: Aug 2008
Embodi Beverages: Red Wine Antioxidants Without the Alcohol

Natural Foods Merchandiser :: Aug 2008
Embodi All-Natural Beverages

FoodBev :: July 2008
New Juice Drink Offers Benefits of Red Wine

Fancy Food and Culinary Products :: July 2008
Embodi the Benefits of Red Wine

Delicious Living Magazine :: June 2008
Grape Juice Benefits